PS4 pre-orders for UK are “unprecedented”

The head of Sony Computer Entertainment UK, Fergal Gara, said that the PS4 pre-orders have the best numbers Sony have seen in 20 years.

“The only thing I would say is Andy House quoted a number last night for pre-orders, in fact he quoted a low end number, he said ‘in excess of.’ What I will say is that the UK represents a significant proportion of that, we’re talking unprecedented levels of pre-orders that we haven’t seen in 20 years in this business. The pre-order phenomenon is a reasonably recent one, or certainly growing in recent years – but it does mean that demand is well ahead of our expectations as they were earlier in the year so our internal conversations are now all about securing volume to maximise the number of gamers we can satisfy on that day one or close to day one. It’s a problem but it’s a good problem to have.”

The PS4 will ship in North America on November 15th and in Europe on November 29th for $399/£349.

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